Instagram is a beloved photo and video-sharing app. You can capture moments with various digital filters and share them. But the fun doesn’t stop there! The app offers many features, including Live Streaming, IGTV, Instagram Story, Reels, and more.
To enhance these features, Instagram incorporates AR technology to fuel user creativity. Augmented reality plays a crucial role by bringing digital images into the surrounding environment, adding excitement and giving creators more freedom. You can use face filter technology in Instagram Story and Live Streaming, AR-based promotional tools, and platforms for creators to unleash their creativity.
Commonly, there are several types of AR filters widely used on Instagram. First is the Colour Adjustment Filter, which can alter the color of captured images in real-time. There’s also beautifying effects that add virtual makeup to faces. You can use Spark AR Studio software to create your own Instagram filters!
Other effects include AR quizzes and games for interactive entertainment, utilized by brands to boost engagement. There are also random AR filters, immersive filters, target trackers, and real-world AR filters. These filters can also be complemented with music!