What is AR Filter?

AR filter are an innovation that combines digital images into the real world via social media, increasing the creativity of creators. Usually, this augmented reality filter is applied to the face to enhance the appearance of makeup, but it can also be used in games, quizzes, and to add color to photos and videos.

Instagram AR Filter

Instagram is a beloved photo and video-sharing app. You can capture moments with various digital filters and share them. But the fun doesn’t stop there! The app offers many features, including Live Streaming, IGTV, Instagram Story, Reels, and more.

To enhance these features, Instagram incorporates AR technology to fuel user creativity. Augmented reality plays a crucial role by bringing digital images into the surrounding environment, adding excitement and giving creators more freedom. You can use face filter technology in Instagram Story and Live Streaming, AR-based promotional tools, and platforms for creators to unleash their creativity.

Commonly, there are several types of AR filters widely used on Instagram. First is the Colour Adjustment Filter, which can alter the color of captured images in real-time. There’s also beautifying effects that add virtual makeup to faces. You can use Spark AR Studio software to create your own Instagram filters!

Other effects include AR quizzes and games for interactive entertainment, utilized by brands to boost engagement. There are also random AR filters, immersive filters, target trackers, and real-world AR filters. These filters can also be complemented with music!

Tiktok AR Filter

AR filters on TikTok are a popular feature on the platform that utilizes augmented reality technology. This feature allows users to enhance or perfect their video content with digital effects applied through their phone cameras.

AR filters on TikTok come in various forms, including face masks, funny distortions, animated backgrounds, and augmented reality games. The use of AR filters not only boosts content creativity but also helps brands create engaging experiences for their audiences and reinforce their brand identity through content distribution.

TikTok, as a video-sharing platform, encourages creative content across various genres such as dance and comedy videos. With the inclusion of AR features, users can incorporate interactive elements into their videos, increasing the potential for content to go viral. The characteristic music feature on TikTok allows users to include the latest music in their videos. The combination of AR filters and music not only makes content more engaging but also facilitates easier content sharing.

Why should brands use TikTok and Instagram AR filters?

The first step to creating an exciting augmented reality experience is understanding the cultural context of your brand, as 60% of consumers want to learn about a brand, and 57% are willing to engage with it. By aligning your brand with this context, you can generate enthusiasm.

TikTok/Instagram AR filters are a thrilling innovation in short video content and are now essential for creators. These filters make videos more fun and engaging. For instance, the green screen filter allows users to overlay their videos on different images, and there are interactive filters for games or quizzes.

AR filters on TikTok/Instagram can transform or enhance a user’s real environment, providing an enjoyable experience. Using these filters boosts a brand’s visibility and interaction with a new audience.

Experimenting with this technology is crucial, as more people adopt it over time. Being an early adopter brings advantages, considering the increasing competition as it becomes widely used.


Tipe AR Filter


Instagram filter branding is when a brand creates and uses its own custom filters on Instagram. These filters reflect the brand’s style and values. By doing this, companies can make their brand more recognizable, increase awareness, and engage better with Instagram users. Branded filters often include unique colors, logos, or design elements to make the brand’s visual content stand out.


Instagram filter beauty is a special digital tool on Instagram that makes you look better in photos or videos. It smoothens your skin, adjusts your face shape, and enhances colors to create a more polished appearance. People use these filters to improve their images before posting them on Instagram for a more attractive look.


Instagram filter gamification means using filters that turn photos or videos into interactive games or challenges on Instagram. Users can play games or take part in quizzes directly in the app, making the Instagram experience more fun and engaging.


Contact us today and get a special price for Instagram/TikTok filters for your brand.